Analysts expect demand for 100 million mobile receivers within the first three years of its release
14-17 June 2005 Singapore
BroadcastAsia is the premier electronic media trade show in Asia, where industry players converge to experience and engage with the latest in electronic media creation, development and distribution.
The region’s most prominent electronic media event ended on a vibrant and positive note in 2005, attracting over 12,500 attendees as well as top honchos from the broadcasting industry. Complementing the conference was the DVB showcase on the exhibition floor.
As mobile broadcasting emerges as a key trend amid the growing convergence between IT, communications and broadcasting, Mr Peter MacAvock, Executive Director of DVB (Switzerland) led an insightful discussion into the international development of this technology at the BroadcastAsia International Conference.
Speaking on his expectations of mobile TV, Mr MacAvock said, “Over the next couple of years, the multimedia features that are standard on mobile phones now will become video – at least part of it. As technology improves, you will have a phone that becomes a television and an MP3 player with significant storage for video files. Media companies will need to invest in new infrastructures to support the service. (They) have to think about how to get a return on their investment.
"On the positive side, this is going to generate an enormous demand for new mobile phones. Analysts expect demand for 100 million mobile receivers within the first three years of its release."